Business Character Analysis Masterclass
Business Character Analysis Masterclass
Who you are is a large part of your brand. Learn to bring out the elements of your personality and style that bring the most benefits to your ideal clients. Work at your own pace.
CA$997.00
One time
You have a strong sense of self.
You’re confident in your expertise.
But have you ever stopped to think about your business character?
That’s right - who you are as a business owner and how that plays out in your brand.
As a service provider, who you are is a huge part of your brand.
When we’re selling our expertise, we’re selling our unique combination of values, personality, skills, knowledge, wisdom, and life experience - which is what makes you YOU!
The unique person you are is the biggest benefit you bring to your clients. But they won’t see that value until you show them who you are.
Understanding and communicating your unique character within your business supports the creation of authentic, resonant, and consistent content for your organization.
You’d love to be able to:
Tell brand and business stories your clients actually care about
Create consistent content effortlessly
Get your business content above the “noise” of endless corporate marketing
But this is easier said than done. As a business owner, marketer, or content creator, you probably know the struggle of creating authentic and consistent content.
You find yourself saying:
I’m so tired of fake-feeling content from businesses and brands, and definitely don’t want to go there myself!
I’m not sure how to write content that comes across as genuine and real.
I’m passionate about my mission and I know my stuff, so how do I show that to clients and prospects?
With the Business Character Analysis Masterclass, you will learn:
How to uncover who you are within your business and how your content flows from this identity
How to use your Business Character Analysis to create your bio and unique brand story
How to leverage the science behind storytelling to build connections
To achieve these results, we focus first on establishing:
Your Defining Characteristic: the one overarching characteristic that shows up in everything you do.
Your 3 Supporting Characteristics: the traits which enhance your defining characteristic.
The Culminating Result: the impact achieved by combining the Defining Characteristic and Supporting Characteristics to tell compelling, authentic, and resonant brand stories.
This program is for you if:
You have a business that relies on genuine connection with your clients, prospects, and peers.
You are in the process of branding or rebranding.
You are in the process of planning or refreshing your marketing and communications strategy.
You are considering writing long-form content for your clients and business, such as a book, workbook, manual, blog, speech, course, or consistent social media posts.
This program is not for you if:
You do not own or operate a business.
Your focus is not on branding, marketing, or communication strategy right now.
Your business does not require authentic connection with clients, peers, or prospects.
Cross the t’s and dot the i’s. What’s included:
4-6 hours of recorded lectures and independent work
2 x 30-minute 1:1 calls with Katherine
Access to a private Facebook group where clients can connect with one another, share their results, and ask Katherine questions
What is it costing you in time and effort to not give - or get - the most out of your long-form business content?
I created this masterclass to help other business owners establish who they are within their business, so that they can share authentic stories that attract their ideal prospects and create the deep connections that nurture them into long-term clients.
The waitlist for Business Character Masterclass is now open! Sign up below, or if you have questions about this program, schedule a free 30-minute call with me today!